Can You Trust Beauty Gurus?


Nine times out of ten, my purchases are influenced by recommendations from websites and Youtube content rather than purely impulsive buys. I’m going to be honest with you and say that this isn’t always the wisest decision. As opportunity grows for bloggers and vloggers to earn a significant amount of money, the reliability of recommendation wavers.

My main qualm with some beauty gurus is that they push products they haven’t tried or don’t actually rate as much as they claim. Where advertisements are transparent – as we all know their end goal is to sell a product – online personalities give off the whole ‘girl and boy next door’ vibe. It’s hard not to get drawn in by their lives as they’re relatable human beings and we feel inclined to believe that their tips and suggestions are genuine.

This is most obvious in the realm of Youtube, which used to be a creative outlet for self-expression and now seems like more of a place for fame-hungry corporate sell-outs. Content has become almost robotic, with the shilling of the same products and a loss of personal style and identity. What was before a snapshot into the lives of others has become an over-filtered version of reality. Now, I find myself becoming slightly repulsed as their over-animated faces work to achieve one thing, and that’s to convince you to spend your money, which is frankly insulting to their supporters. 

Having said this, it feels a bit bitter to begrudge people who have turned a humble hobby into book deals, make-up and fashion lines as well as television opportunities. It is an incredible feat and their business minds cannot be belittled. As well as this, there are still an abundance of bloggers and vloggers that do what they do for pure enjoyment. I have been watching Lily Pebbles and ViviannaDoesMakeup for years and I absolutely respect their recommendations. It’s okay to earn a living by selling products, it’s just important that you are not manipulating your audience in order to do so. 

Although I am not under any delusion that my blog is big enough to earn money on this scale, I have turned down opportunities that have not fit in with the ethos of Little Bit Soph. Some guidelines that I will always stick to when blogging include:

1) Only advertising products that I have tried out and genuinely belive in

2) Always disclosing whether posts have been sponsored/are done in collaboration with other companies

3) Crediting where I sourced tagged posts, photographs and big ideas from

4) Not being fake. Obviously it is impossible to evoke a completely accurate portrayal of who you are when you’re only writing a couple of posts each week. Having said this, I would never intentionally mislead my readers.

Do you guys feel a similar frustration when watching videos online and reading through blog posts? What guidelines do you stick to in order to ensure that your content is genuine? Let me know in the comments below. 


8 thoughts on “Can You Trust Beauty Gurus?

  1. Completely agree with you! I go by recommendations from Youtubers and Bloggers in the same way I would friends, the likes of Lily and Anna are failsafe and I feel they are completely genuine. However I have really gone off the big YouTubers lately, a particular female YouTuber (not Zoe) I can see right through. It’s when they say ‘I am going to be using my favourite foundation from xxx’ that you have never heard them mention before and it’s just obvious. I don’t mind being sold to as sometimes I appreciate the nudge towards a good product but it’s just being able to see through the fake reviews and the good ones 🙂

  2. Yes I agree. When I first started being interested in makeup. I’ve bought enough so-called must haves and holy grail products. These end up not used, disappointing or ridiculously expensive 😦 I think as a consumer, we have to see through who’s selling and who’s really recommending. Xx

  3. Love this post. I have been noticing so many Youtubers who have been sponsoring products but don’t really have any proof that the products work!!

  4. definitely agree. sometimes they start off as sincere and wanting to share, then after they get more popular and getting more offers from companies, it just becomes an advertisement video from start to end.

    and one of my biggest pet peeve is when they are also makeup artists in real life and they use it to say, “trust me, im a makeup artist” and then go on to plug about 10 items that they are “obsessed” with and nothing that they hate. erm, right.

  5. I definitely feel the same! On the one hand, I understand that youtubers and bloggers need to make money and that sponsorship is the best way to do that. But on the other hand, I don’t like it when they include sponsored products in their “favourites” or create videos where they just rave on and on about one product but try and pass it off as like a “morning routine” video or something.

    I think the reason bloggers and youtubers are so popular is because their readers/viewers expect to get honest reviews and quality content, and when they effectively turn into salespeople it kind of betrays that trust. I feel like some of them, like you said, do manage to do sponsored content without becoming fake, though.

  6. If it is a person I’ve trusted in the past and still feel like they are giving genuine recommendations I will consider the purchase. However, I completely agree. I’ve noticed a “change” in many people’s reviews that just felt a bit disingenuous. I think it is awesome if someone can make a little money from their hobby but at the same time, there are ways to maintain the quality and transperancy that built up their “brand” to begin with!

    In the last few months, I unfollowed a handful of Instagrammers. I really have no problem with them placing ads or sponsored posts but if they are only up for an hour and then deleted, obviously they are not genuine recommendations! That is my biggest pet peeve!

  7. I think, thankfully, that’s it’s pretty easy to tell which ones are definitely faking it. Another key for identifying which ones are just in it for the money is if they don’t repeatedly talk about one brand, or one specific product, like if they talk about the body shop a lot, to me that tells me they actually love the Body Shop. Overall, I think many bloggers and vloggers are still quite genuine (at least the ones I watch and read) because of the fact that they disclose of the products were given to them by a company, or if they bought them personally. That also goes hand in hand with YouTube’s new policy that they do have to disclose that information. What for me is great about this system is that if you hear a bad review it is just that much more valuable than a good one. This is all part of the reason that I love product empties videos.

    I do definitely agree that there are a few bloggers and youtubers out there that you cannot trust their reviews, but I wouldn’t say it’s widespread, at least with the people I watch. I think it is just concentrated to a few very specific people.

  8. Sobald wir Reisetipps von gumption suchen, betreiben wir die Gefahr der Vermietung
    das Auswaschen oder Veränderung zu untersuchen durch . Wenn Sie Neueinsteiger anzusehen und execs zu spielen , dann können Sie mit Sicherheit wesentlich sind
    mehr Vertrauen in Ihre bestimmten Spiel .

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